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Amrut’s Journal
Hi, I'm Amrutash. I write on a range of things: startups, storytelling, marketing, parenting, etc.
By Amrutash · Launched 2 years ago
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The Anticipation Plot
I started up in 2009, and I exited my company in 2020. In a 6 part series called "The Anticipation Plot," I recollect stories and reflect upon my journey.
Amrutash
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The Anticipation Plot
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The Anticipation Plot - Chapter 6: The Second Big Why
I started up in 2009, and I exited my company in 2020. In a 6 part series I recollect stories and reflect upon my journey. This is the sixth (and final…
Amrutash
Sep 30, 2021
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The Anticipation Plot - Chapter 6: The Second Big Why
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The Anticipation Plot - Chapter 5: The Transformation Plot
I started up in 2009, and I exited my company in 2020. In a 6 part series I recollect stories and reflect upon my journey. This is the fifth chapter …
Amrutash
Sep 29, 2021
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The Anticipation Plot - Chapter 5: The Transformation Plot
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The Anticipation Plot - Chapter 4: Conflict Resolution
I started up in 2009, and I exited my company in 2020. In a 6 part series I recollect stories and reflect upon my journey. This is the fourth chapter …
Amrutash
Sep 29, 2021
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The Anticipation Plot - Chapter 4: Conflict Resolution
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The Anticipation Plot - Chapter 3: The Person I am Not
I started up in 2009, and I exited my company in 2020. In a 6 part series I recollect stories and reflect upon my journey. This is the third chapter …
Amrutash
Sep 28, 2021
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The Anticipation Plot - Chapter 3: The Person I am Not
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The Anticipation Plot - Chapter 2: Timing is Everything
I started up in 2009, and I exited my company in 2020. In this 6 part series, I recollect stories and reflect upon the last 12 years. This is the second…
Amrutash
Sep 27, 2021
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The Anticipation Plot - Chapter 2: Timing is Everything
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The Anticipation Plot - Chapter 1: The First Big Why
I started up in 2009, and I exited my company in 2020. In a 6 part series I recollect stories and reflect upon my journey. This is the first chapter …
Amrutash
Sep 26, 2021
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The Anticipation Plot - Chapter 1: The First Big Why
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You Won't Believe What Our Well Funded Competitors Think of Us...
What does one do when a company 70 times your size starts advertising for your brand name on Google Search?
Amrutash
Jun 14, 2021
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You Won't Believe What Our Well Funded Competitors Think of Us...
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